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Powerful & clever campaign by Women’s Aid

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The use of this huge asterisk, for a gigantic caveat – Sure deodorant.

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Not sure if it’s 100% an ad but it’s great

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“Backbone” -Y&R, 1966

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The look of 1975

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This belongs here also.

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Winning with Women (1977)

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1972…but still relevant today

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Wish I can write that well

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McDonald’s Halloween ad